Biby Reyes Blog

  Social Media Posts 2 Target Persona:  Aisha Patel – The Conscious Consumer Specific Goal:   Increase engagement and education  by sharing short, authentic, and informative sustainability content that resonates with Aisha’s values and TikTok usage habits.

  "Creativity" I recently tried a creativity exercise called  Random Image Inspiration The Exercise The idea is simple: select a random image anything that catches your eye and use it as inspiration for a design project. The goal is to let the image guide your creative choices, from color palette to layout and mood. For this exercise, I picked a striking photo of a sunset over the beach. I used it as the basis for a  social media post  in Adobe Express, pulling colors from the image for backgrounds, text, and shapes. I also experimented with layering semi-transparent elements to evoke the feeling of depth and light in the original photo. What I Learned This exercise taught me that inspiration can come from unexpected places. By starting with a random image, I was forced to make creative decisions based on mood and emotion rather than following a template or default style. Adobe Express made it easy to experiment with colors, fonts, and layouts, helping me translate t...

  "Design" Using Adobe Express has helped me better understand how design principles apply in real projects. The platform makes it easy to experiment with typography, color, and spacing, which has shown me how these elements work together to create clear and engaging visuals. Seeing instant changes has helped me learn what improves readability and what distracts from the message. Adobe Express has also taught me the importance of designing with purpose. Each project starts with a goal, whether it’s informing, promoting, or engaging an audience. By using templates as a foundation and customizing them, I’ve learned how intentional design choices can strengthen communication. Overall, Adobe Express has helped me grow more confident in my design skills while reinforcing the idea that good design is both functional and creative.

  Social Media Posts 3 TikTok.            Instagram. This TikTok post targets Derek Lawson,  the Performance Optimizer , who prioritizes athletic performance, recovery, and science backed benefits. This Instagram post targets  Hannah Lewis, the Mindful Millennial Parent , by emphasizing safe, and trustworthy hydration. 

  Final Exam.

  Design. As I continue learning about design, one of the most important lessons I’ve discovered is that good design is intentional. It’s not just about choosing attractive colors or trendy fonts—it’s about creating visuals that communicate clearly and serve a purpose. Every design decision should support the message and guide the audience toward understanding or action. One key principle I’ve been learning is  visual hierarchy . Visual hierarchy helps organize information so viewers know where to look first. Elements like size, contrast, and placement play a big role in directing attention. A strong headline, balanced spacing, and supporting visuals make content easier to read and more engaging, especially in digital spaces where attention spans are short. Another major design concept I’m learning is  consistency . Consistent use of fonts, colors, and layouts helps establish credibility and brand identity. When designs feel cohesive across posts or platforms, they become...

Creativity  I used the exercise called  “Worst Idea Possible.”  The purpose of this exercise is to intentionally generate bad ideas first, which lowers pressure and often leads to unexpectedly good ones. I started with a simple creative challenge: coming up with ideas for a digital design concept. Instead of aiming for the best idea right away, I followed the exercise and listed the  worst  ideas I could think of. These included designs that were cluttered, confusing, unreadable, or completely off-brand. Once I had my list, I reviewed each “bad” idea and asked myself why it wouldn’t work. Surprisingly, this step helped clarify what  does  work. For example, identifying why clutter was bad reinforced the importance of simplicity and focus. From there, I was able to flip a few of the worst ideas into stronger, more thoughtful concepts. This creativity exercise taught me several valuable lessons: Perfectionism blocks creativity.  Starting with bad id...

Your First Social Media Posts Instagram is highly popular with wellness-focused Millennials and Gen Z users who value clean living, aesthetics, and intentional choices. The caption highlights purity, origin, and lifestyle alignment.  Goal:  Reinforce FIJI Water as a premium, natural hydration choice for daily wellness. This post appeals to younger, fitness-oriented Facebook users who engage heavily with workout and performance content. Positioning FIJI Water as a workout essential supports brand usage in active moments. Goal:  Increase brand relevance during workouts and active lifestyles

Social Media Platforms. Derek Lawson  ( 33 years ) “The Performance Optimizer,”   Platforms: Youtube, Instagram, TikTok, Facebook YouTube:  is the strongest platform for reaching this audience. Approximately  81–83% of U.S. adults ages 30–39 use YouTube , and men in this age group are among the most active viewers. Many use the platform for long-form, educational content such as fitness training, recovery science, and health podcasts. Because this audience values data-backed information, YouTube ads perform well when paired with expert-led or instructional content. Instagram  is another highly effective platform, with about  70–75% of adults ages 30–39 actively using Instagram . This demographic engages heavily with fitness Reels, Stories, and carousel posts. Instagram is especially effective for visually showcasing premium brands and lifestyle-focused products, which appeals to higher-income users who associate quality with aesthetics and credibility. TikT...

   My Experience with a Simple Adobe-Inspired Exercise I turned to an online resource from  Adobe Create , which hosts tips and exercises designed to help creatives break out of creative blocks. The exercise I chose is called: “The Shape Challenge” (Search for “Adobe creativity exercises shape challenge” to find similar Adobe activities online.) It’s designed to help you generate visual ideas quickly by limiting you to a few basic shapes. The Exercise: The Shape Challenge Here’s how it works: Open  Adobe Express  (or Illustrator, or even Photoshop). Start a blank canvas in any size (I used 1080 × 1080 for social media). You are only allowed to use  three shapes : A circle A square A triangle Create as many different icons, graphics, or mini compositions as possible in  10 minutes . No images, no text, no gradients—just shapes. At first, it sounds almost too simple. But the simplicity is the challenge. I set a timer and got to work. What I Created Durin...

  Designing Smarter With Marketing Personas in Adobe Express Learning design in  Adobe Express  has taught me something simple but powerful: good design starts with understanding  who  you’re creating for. That’s where  marketing personas  make all the difference. Instead of choosing colors, templates, or fonts based on personal taste, personas help guide every design decision with intention. A wellness persona - soft neutrals, clean layouts A luxury persona - bold typography, rich colors An eco-conscious persona - earthy tones, nature imagery With personas, Adobe Express becomes more than a design tool—it becomes a strategy tool. Template selection gets faster, color palettes feel purposeful, and imagery aligns with real lifestyles. The biggest insight? Marketing personas transform design from guesswork into communication. They make visuals clearer, more relatable, and far more effective.

Create Marketing Personas. Persona #1 Persona #2 Perona #3 Persona #4