Creativity week 2.

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Creativity. 

To better understand Intro to Marketing and Self-Promotion, I tried a creativity exercise called SCAMPER, which I found through the Creative Education Foundation website. SCAMPER is a structured brainstorming method used to generate new ideas by asking specific questions. 

The Exercise I Did

SCAMPER stands for:

  • Substitute

  • Combine

  • Adapt

  • Modify

  • Put to another use

  • Eliminate

  • Reverse

I applied SCAMPER to my personal brand as a design student.

  • Substitute: What if I substitute traditional portfolio posts with short process videos?

  • Combine: Could I combine branding projects with storytelling about the strategy behind them?

  • Adapt: How can I adapt trends from social media reels to showcase logo systems?

  • Modify: What if I modify my tone to be more conversational instead of overly formal?

  • Put to another use: Can class assignments double as promotional content?

  • Eliminate: What unnecessary information can I remove from my bio?

  • Reverse: What happens if I show failures before final outcomes?

This exercise taught me that marketing is not just about promotion, it’s about reinvention. By questioning every part of how I present myself, I discovered new ways to stand out authentically.

Using structured creativity tools like SCAMPER makes marketing feel strategic, intentional, and innovative not forced or uncomfortable.

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