Expressive Typography
Expressive Typography
Create Marketing Personas
Create Marketing Personas. Persona #1 Persona #2 Perona #3 Persona #4
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Project 1: You are to produce an 11x17 in., 2-page spread feature article on a hobby. The focus here is on the visual and semantic hierarchy that leads the viewer's eye through the spread. It should include a minimum of three images, and appropriate use of columns, typography, margins, gutters, "pull-quotes"... Tell us about what you did, why you did it, and what you learned. For this project I created an 11×17 two-page magazine spread about my favorite hobby, photography. I wrote about how photography became important in my life and how it started when my first daughter was born. I wanted the article to tell a personal story about how photography allows me to capture memories of my family and preserve moments that would otherwise pass quickly. The layout includes a large headline, section titles, pull quotes, and multiple photographs that support the story visually. When designing the spread, I focused on creating a clear visual hierarchy so that the reader’s eye natu...
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